The Body Shop

{ promotional activity creative }

One that got away – working with The Liquid Way {now Collider}. pitch creative for The Body Shop’s Royal Wedding themed activity to coincide with the build up to the Big Day.

The concept idea of ‘Every Body Celebrate’ plays on The Body Shop name and inclusivity. A PR able launch event using an experiential flash mob performance of Kool and the Gang’s ‘Celebration’ outside flagship stores with people singing and sporting branded T shirts and balloons was presented along with instore make overs inviting shoppers to ‘Get the Kate Look’ and ‘Reveal your Inner Princess’, with ‘Right Royal Savings’ on 2 for 3 promotions and ‘Perfect Partner’ product offers.

Blogger events with The Body Shop make up artist Chase Aston were put forward to encourage the sharing of the celebration with The Body Shop online community and a Twitter ‘Tweet Party’ dialogue suggested around the idea of: What are people doing to celebrate the Royal Wedding?/How do you reveal your Inner Princess?/What’s so special about your Prince Charming? Tweets retweeted winning an Every Body Celebrate Limited Edition gift box.

{ results } Lots of fun and great creative.


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