{ launch creative }

One that got away – working with The Liquid Way {now Collider}. pitch creative for the launch of Hailo, a new black cab App. The concept was Hallelujah! The relief of getting a black cab fast and the relief of a cab App that actually works… That’s Taxi Heaven.

Hallelujah! is a strong link to the Hailo brand name and visual halo connection, putting Hailo, the brand, at the heart of the creative. PR able ideas presented were an early morning launch event featuring the release of 2000 Hailo branded and shaped helium balloons from the steps of St Paul’s (in the heart of the City) supported by the London Community Choir and the celebrity presence of Alexandra Burke singing ‘Hallelujah’ and a flash mob Gospel Choir throughout the day in high footfall areas such as key commuter stations supported by cabbies 
and a Guerilla team demoing the App on iPhone and Android and giving away ‘The Knowledge’ flyers featuring the benefits of service.

{ results } Lots of fun and great creative.


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