{ brand styling | advertising | launch marketing collateral }

ESPA, responsible for some of the world’s best spas, wanted to launch ESPA Super Active, a targeted and scientific skin care range of concentrates, complexes and masks. Sitting as part of the ESPA product family, it needed to be distinctive in its own right.

Working with The Liquid Way {now Collider}. we created a contemporary science and technology look and feel through photography of ingredients and products. We expanded on existing ESPA model face shots with close-up skin imagery to show
the products’ concentrated and targeted nature and created a more direct, less poetic language to encourage sales.

{ results } A strong development of the brand for a new product range.


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