WWF-UK

{ campaign overarching idea | styling }

WWF-UK, The World Wildlife Fund, conserve endangered species, protect threatened habitats and address global threats. They find long term solutions that benefit both people and nature.

A series of icons and questions, bright and simplistic to appeal to children as young as five, whilst appearing iconic and ‘cool’ to engage up to eighteen year olds, were developed for Learning for Sustainability; a UK schools based initiative to promote thinking and action around sustainability issues within the school environment and out into the wider community. These were applied to posters, literature and web-based media.

{ results } A great response from all ages.

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